Client:

Admiralty Yacht Sales

Industry:

Yacht Sales

Background:

Need:

• Advertising

• Branding

• Brochure

• Copywriting

• Signage

• Trade Show Displays

• SEO

• Website

Solution:

• Advertising

Prominent, industry magazines were targeted for their geographic reach, reader demographic and market focus.  Full page, color display ads were designed and published monthly in publications such as 48 Degrees North, Pacific Yachting and Northwest Yachts.

• Branding

The "3 waves" and verbiage "Admiralty Yacht Sales" had always served as the company logo.  When the new owner met  "Rita," he knew she just had to be a part of their brand.

• Brochure

Boats are beautiful and AYS needed a brochure that really conveyed not just the beauty of the boat itself, but the joy of boating.  Service and relationships are the foundation of the company's philosophy and the key to their longevity, so reflecting that into their messaging came naturally. The final piece resulted in a glossy, 8" x 5" brochure that proudly portrays all that Admiralty has to offer.

• Signage

Varying sizes of a-board signs were created and placed outside the company's marina offices so as to increase auto and pedestrian traffic.  Dock signage was also created so customers could easily determine AYS boats in the marina.

• Trade Show Displays

AYS participates in several in-the-water boat shows throughout the year.  Q created a complete package that included 10' vinyl banners; flag banners; custom carpets; transom signs and flyers;  a complete trade show display mounted with custom flyers and promotional materials.  All items were created with the Admiralty brand in mind with a common theme designed throughout the entire campaign.  Taking value into consideration, all items serve a dual purpose of being used in the company's day-to-day operations, as well as easily transported to their respective boat shows.

• Website/SEO

Admiralty's website is a perfect combination of custom design with a Joomla template.  The site tells a story about the company, their philosophy and services, while serving as a terrific boating resource for visitors.  Images of their new Catalina, Delphia, CR and Altima yachts are displayed in beautiful slideshows while their brokerage boats are featured in a "real estate " component that enable staff to easily upload photos and specs in an individual listing format.  Joomla features extensive built-in SEO capabilities which Admiralty has maximized.  They have also employed external optimization techniques to ensure they are at the top of any search result.