Since 2007, Michelle has directed the marketing efforts for ICRS. Contributions from the school's Marketing Committee, parent volunteers and parishoners contribute as well.
Need:
Advertising
Collateral
Copywriting
Graphic Design
Logo Development/Branding
Marketing/Public Relations
SEO
Website
Solution:
Advertising
Various campaigns are conducted annually which promote school events such as Open House, Catholic Schools Week, and the annual school auction.
Collateral
Brochure promoting the early education program, Academic Excellence factsheet, letterhead/envelopes/business cards; promotional flyers, banners, exterior signage
Copywriting
Copy for all collateral
Graphic Design
Various design efforts are employed throughout the year for collateral development in particular
Logo/Branding
Michelle helped establish the criteria used to create the school's new logo by local artist and parishoner Larry Galen Larson and launched in 2009
Marketing/Public Relations
Continual effort is spent to inform the parent and local community of events going on at school. These events are promoted to the media via press releases, and by arranging for the media to attend various events and publish images/articles on the school. Articles and photo submissions are regularly contributed to local publications throughout the region.
SEO
When the new website was launched, internal SEO techniques were maximized, as well as creating an expanded Google Business Listing and Analytics.
Website
A brand new website was created with significant resource offerings for current families, as well as prospective families. An interactive calendar enables viewers to sort by category and for easy staff editing. Newsflashes enable the school to draw attention to particular events of interest, slideshows and photogalleries highlight recent events, classroom pages enable teachers to easily communicate with families and a full admissions page provides comprehensive enrollment information - all of which is fully editable by the client.
