Solutions.That's what Q is all about. Not just any solution, but the right solution. Each client has their own needs, goals, budget, style and philosophy. At Q, we take the time to understand our clients so their solution is always a perfect fit.
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Solutions.That's what Q is all about. Not just any solution, but the right solution. Each client has their own needs, goals, budget, style and philosophy. At Q, we take the time to understand our clients so their solution is always a perfect fit.
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Although consumers have come to expect a website to be the primary method for companies to advertise, print advertising remains a critical component of marketing. Display advertising in trade publications for example can be one of the best ways to reach a targeted market who is mostly likely to buy the advertiser's products.
Most publications today provide digital versions of their magazines as well, giving advertisers a 2-for-1 bang for their buck. These online ads also provide valuable links directly to your website. Now that's tough to beat!
When you think of a business, what's the first thing that comes to mind? Is it the products or services they sell? Do you visualize what their logo looks like?
We all know what's inside the shiny, red can with scrolled white letters and everyone in the developed world knows what the yellow arches sell. But is it necessary a logo reflects what a company sells or does? How important is it that your business reflect your products and services in your logo and subsequent branding?
At Q, understanding the mission, the mind and the heart of our client companies are key factors when designing a logo that reflects the individuality of each customer. In understanding these characteristics, we can create an association between you and your customers that builds awareness, brand recognition and loyalty.
What is collateral anyhow? Basically anything printed that brands and promotes your business. Some may question the relevancy of these items given the dominance of electronic media, but, believe it or not, the role of printed media remains a critical component to any marketing strategy. Think for a moment how these four items might impact your business:
Business Card: The first opportunity to shed light on what your company might look like to a prospective customer. Think of how many employees you have and how many customers they interact with every day. Now multiply that and you can see how easy - and affordably - it is to be in so many places at once!
Brochure: Communicates what your company does, how they do it and why you're the best! Content is succinct yet informative; compelling and convincing. Can be designed as a mail piece; for manual distribution; display rack or in electronic communications. Countless design and branding options.
Copywriting is, quite simply, the act of writing advertisements or promotional material. Well, if it were that easy, all advertised products and services would sound too good to resist! We all learned to write in school, but how many actually enjoyed it - or were good at it - is another matter.
Whether your project involves a new website filled with in-depth resource material, or is a one-page electronic newsletter, how your message is written and received is paramount to the success of your efforts. Communicating that message in a concise and consistent manner across all forms of collateral is yet another element not to be missed. Sound daunting? Have no fear, Q is here!
Imagery should spark an emotion that elicits a call to action that is clear and compelling. Images should tell a story that draws people in such a way they can't imagine being elsewhere. Intriguing and captivating, simple and subliminal, or complex and heart wrenching - what does your look convey?
Setting a tone, creating a theme and applying it throughout all elements of a company's advertising components is what Q does best. From start to finish, we can design, create and print all of your masterpieces.
You've got a great website that looks and functions awesome, but does your site turn up in a search result?
The "spiders" in today's search engines are so sophisticated, companies must employ proven techniques that will optimize the chance of customers not only finding you, but doing so ahead of thier competitor's rankings.
We're fortunate to have one of the industry's leading search engine optimization (SEO) experts on our team whose proven strategies drive targeted traffic to customer websites - whether Q developed your site or not. Contact us today to learn more about how we can optimize your online website marketing.
Ah, the new buzz words. By now everyone has heard of Facebook and Twitter. How about Linkedin and Yelp? Maybe you use these social media tools to keep in touch with your friends, but have you considered using social media as a way to market your business?
Did you know you can add a "widget" (like one of the icons below) to your website that links to your Facebook page and Twitter posts? How about Yelp? Did you know these efforts can affect your search results, thus increasing your visibility on the web?
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Remember when websites were created by paying a custom programmer a fortune to design a static HTML website? Then, once it was launched you'd walk away and never look at it again? Well, that couldn't be further from the truth today! For a website to attract and keep a customer, the content must be interesting, relevant and up-to-date. How can this be achieved? Give the customer control of editing their content. No way you say? If you can edit a Word document, then you can edit one of our websites.
Q Solutions build the most powerful websites on the planet today using Joomla!, a content management sytem. Unlike proprietary systems that rely on internal developers to update and maintain their limited portfolio, Joomla! represents a global arena of developers who are constantly creating dynamic features and capabilities. Many of our clients, who were previously paying expensive annual subscription fees for features such as hotel reservation systems and ticket sales, have discovered that with Joomla!, these functions can be brought in-house for a fraction of the cost.
Are you a brick and mortar store who has always dreamed of taking your business online but haven't because you think it is too expensive or difficult to do so? Rest assured, establishing online e-commerce solutions are affordable, easy and secure. What used to cost thousands now costs hundreds to incorporate the free software into your website. At Q, we've developed many solutions and have a proven track record of implementation. A quick tour can demonstrate the opportunities available today. Don't miss out on residual income you may be leaving behind!