Son-Rise Property Management is Bellingham and Whatcom County's leading property management company. Offering the most comprehensive services of any other agency in the area, Son-Rise has over 2,000 homes under management. The company's prior website contained minimal content and a very basic way of presenting their listings. It was time for a makeover!
Need:
Copywriting
Electronic Stationery
Enhanced Online Marketing Profile
Graphic Design
Social Media Research
SEO
Website
Solution:
Copywriting
We used existing materials as the basis for creating a comprehensive site that would serve the needs of all the company's customers including current and prospective tenants; builders and developers; private property owners and condominium associations. Content was expanded significantly and in the end, was written in a manner that would be user-friendly, interesting and relevant to all users.
Electronic Stationery
Electronic email signatures were created for all employees
Enhanced Online Marketing Profile
Craig's List is used as another online marketing tool for Son-Rises' property listings. A bit of research revealed enhanced listing tools that offer enhanced branding opportunities.
Graphic Design
Son-Rise lacked a high-resolution graphic for their logo. Our graphic designer added the right spark to their logo to really make it come alive.
Social Media Research
Research was conducted to determine whether creating a Facebook account and subsequent widget to the Property Management website was a worthy endeavor.
SEO
Name recognition alone was placing Son-Rise near the top in search results on their previous site, but the owner wanted to ensure Son-Rise would always rank at or near the #1 search result. Employing proprietary SEO techniques and a comprehensive links package has made that a reality - day in and day out.
Website
The most important component of the new website was a substantially-enhanced listing feature. Not only did it need to work well for the prospective tenant, it needed to be easy for staff to manage and upload the listings. Now visitors can easily search for the home of their dreams; use Google mapping technology to see exactly where the home is located, and the extensive resources page enables them to have all the contact information at their finger tips for connecting utilities, registering at school or looking up bus routes.
Son-Rise Property Mgmnt.